— Northeast
6- New York
- Brooklyn
- Boston
- Philadelphia
- Washington DC
- Pittsburgh
ROUGHCUT · A PROMOTIONAL MARKETING AGENCY · EST. 2018
Booking Q3 — 2 slots left
Wepackvenuesandbuildbrands.
Nightlife venues, bars, and beverage brands hire us to drive foot traffic, build social momentum, and turn ordinary nights into sold-out events.
— Established
2026 · Detroit, MI
— Leadership
22+ yrs combined
— Specialty
Nightlife · Beverage
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LATE-NIGHTSOLD OUTWALL-TO-WALLDOOR DEEPON THE LISTFILL THE ROOMBUILD THE NAMENIGHTS THAT TRAVELLATE-NIGHTSOLD OUTWALL-TO-WALLDOOR DEEPON THE LISTFILL THE ROOMBUILD THE NAMENIGHTS THAT TRAVEL
/ 01 — what we do
Three things, done right.
- /01↗
Event Marketing
Launches, residencies, one-offs. Strategy, promo, talent booking, doors. We fill the room.
Avg. +312% door vs. baseline
- /02↗
Social Strategy
Content systems your audience actually shows up for. Feed planning, shooting nights, post-event push.
11.4M organic reach / Q
- /03↗
Brand Identity
Visual systems for venues + beverage brands. Logos, can art, menus, social kits, signage.
37 venues + 14 beverage brands
/ 02 — process
How we work
Four phases. Six weeks to systems-built, or you keep us on to run it. Every step has a deliverable, a number, and a date.
— Engagement
Fixed-scope / 6 weeks
- / 01
Discovery
Week 1
We sit down with the operator. Margins, room capacity, neighborhood DNA, the nights that already work, the ones that don't. No deck, no pitch. Listening first.
- / 02
Strategy
Week 2
A measurable promotional plan tied to revenue, not impressions. Talent calendar, content calendar, door target by night, P&L impact model.
- / 03
Build
Weeks 3–6
Brand system, social systems, paid systems, talent outreach. Built once, designed to run. Your team operates it after we leave or we keep running it — your call.
- / 04
Run
Ongoing
Doors open. We track every dollar that walks in: cover, bar spend, repeat rate. Adjust weekly against the plan. Reporting is one page, no fluff.
Established
2026
Built from twenty-two-plus years of operator and brand-side experience.
Years · Art Director
7+
Industry-veteran AD leading every creative engagement personally.
Years · Management
15+
MBA-class operators on the team. Business-building, not just promo.
/ 03 — selected work
Rooms we packed.
Untitled Roof — Detroit
Venue Launch · Residency
From soft-open to Thursday residency in eleven weeks. We built the brand, booked the first six months of talent, and ran door + social through opening quarter.
+312% door avg · Q1
Lowball Bourbon Co.
Beverage · Brand Identity + Trade
Identity, can system, menu kit, and an on-premise trade program for an independent bourbon launching across three states.
84 accounts placed · launch quarter
Atlas — Miami Beach
Hospitality · Social Strategy
Content system rebuild + paid social architecture. Re-positioned a stagnant five-year venue as the city's most-tagged Friday night.
11.4M organic reach · 90 days
/ 04 — coverage
We work the rooms that matter.
37+ major US nightlife and beverage markets. Boots on the ground in Detroit; campaign delivery wherever the night is.
— Active
37 markets
— Southeast
8- Atlanta
- Athens
- Nashville
- Charlotte
- Miami
- Tampa
- Orlando
- Raleigh
— Midwest
7- Chicago
- Detroit
- Minneapolis
- Indianapolis
- Columbus
- Cleveland
- St. Louis
— South
7- Austin
- Dallas
- Houston
- New Orleans
- Memphis
- Louisville
- Oklahoma City
— West
9- Los Angeles
- Las Vegas
- San Francisco
- San Diego
- Phoenix
- Denver
- Seattle
- Portland
- Salt Lake City
— Don't see your market?
We travel.